Conservation Value:

The vaquita porpoise (Phocoena sinus, CR) is the most endangered marine mammal on Earth with as few as 8 to 10 likely remaining as of November 2021.  The rapid decline of its population from thousands to fewer than 10 is due to illegal gill-netting of the Totoaba (Totoaba macdonaldi), a similar-sized (1-meter) fish. The swim bladder of the totoaba fetches tens of thousands of dollars in China.  Illegal gill-netting in the vaquita reserve’s No Take Zone is also depleting others marine sea life, including the totoaba (VU).

Actions & Results:

The project aims to work with a local women’s organization (MAREM) to implement a community-based certification program to monitor and promote fishermen who comply to fishing regulations using alternative fishing gear.  In parallel, a fisheries improvement project with the Marine Stewardship Council will be launched to guide local fisheries toward sustainability with additional economic incentives such as fuel compensation to fish in areas beyond the Zero Tolerance Area.  The project will also produce educational videos to better inform the public and the potential seafood market for MAREM certified products.